Mar 23, 2021
If words like "metrics, KPIs, statistics, data" make your eyes glaze over and give you stress, fear not. If you love numbers and data, you will also enjoy this week's episode! Derek & Galel discuss how to use metrics CORRECTLY to make decisions on your campaigns, as well as a few pitfalls that affect over 90%...
Mar 17, 2021
The great Dan Kennedy and other marketing geniuses emphasized the importance of having a USP, or a Unique Selling Proposition. This isn't about competing on price. In fact, your USP can help you sell higher priced products. This week Derek and Galel discuss how affiliates can leverage a unique selling proposition to...
Mar 9, 2021
This is an information-PACKED episode! Derek & Galel discuss a number of important topics for marketers related to productivity in the office, an incredible tool to help you turn one piece of content into 10 pieces, and the main topic for this week - 3 ways that all marketers can grow their businesses. If you...
Mar 2, 2021
It takes skill to focus a paid traffic or SEO campaign on a specific, targeted demographic. Creating a successful campaign to sell to cold traffic is an entirely different skill. In this episode, Derek and Galel discuss how to set up an affiliate campaign targeting cold traffic, the steps you should include, and how to...